FOR EVERY SEASON, A TENTPOLE PROGRAM

For two years, I was subsumed into Kellanova’s (now Mars Snacking’s) portfolio of products—Eggo, Rice Krispies Treats, Cheez-It, Pringles, Club, Pop-Tarts, and others. I led pushes to create new LTO flavors for some of the biggest brands in snacking and shopper hooks for every tentpole program under the sun (Back to School, Fall Football, Hoops, World Cup, Summer Travel, Holidays, etc.). This is just a sampling of the work I made during snack time, with even bigger ideas about to enter the market.

BIG GAME

Can’t make it to the Super Bowl? Who cares? It’s cheaper to snack at your home stadium.

Hoops

Jimmy Butler’s a true original. So, when it came time to launch his own limited edition Cheez-It, picking a flavor was easy. (He loved it.)

World Cup/U.S. Soccer Partnership

No one can win sport’s grandest competition on their own. In all things snacking and soccer, It Takes a Pack.

CDs: Matt Fortuna & Josh Thies | ADs: Alex Vitale, Zoe Zaiss, Megan Keegan