ARE YOU FAN ENOUGH TO SHAKE THE STADIUM?

College football fandom is something you feel in your bones. So, when visitors step up to the Coca-Cola exhibit at the College Football Hall of Fame in Atlanta, we made sure they get rocked. Meet Shake the Stadium, a fight song karaoke experience.

Previously, the Hall’s fight song experience was minimal. But when you stand to sing in a college football cathedral—lights flashing, students bouncing, soda spilling—you can feel every single note. We accounted for all of that in our reimagining of Coke’s exhibit, all the way down to haptic pads beneath the performance stage.

Simply scan your Hall RFID badge to start, experience waves of visual refreshment, select your fight song of record, then sing as loudly and proudly as you can.

As fans perform, a high-definition AI camera processes their mania through a custom algorithm that “measures their hype.” The more intense their fan work, the more refreshing the rewards, triggering high-octane school animations and light effects that make you feel like you’ve been spotlit on the scoreboard. And, of course, every fan goes home with a personalized, shareable recording of their performance.

CD: Cesar Vallejo | AD: Alex Bernson | Tech Partner: Thinkingbox