we all did a covid-19 ad. here’s mine (well, my preferred cut).

Unprecedented times require unconventional methods. In this case, that meant sifting through every repository of brand footage available to us to craft a message to Yuengling drinkers across America: Stay safe, stay home, stick together, and for the love of god, please keep drinking our beer while the global economy crumbles.

CD: Jon Laughlin | AD: Amelie Provosty